We're Europeans and we buy the same products you do. We want what's on the shelf to be safe and we're glad Europe has some of the strongest consumer protections in the world.
But those protections come at a cost: every year there are more rules that change more often and get harder to follow. Big brands may absorb that. Smaller sellers and makers often can't and people who make good products end up spending their time on paperwork instead.
The rules are also going digital. More and more of them expect product information and proof of compliance to be online, up to date and easy to check. That shift is what makes something like Veroso possible now.
So in 2026 we started Veroso in London, to make the rules easier to follow for every seller, big or small, so good products reach the market.